WHAT IS A BRAND? WHAT IS BRANDING?

“A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image.

Branding is when that idea or image is marketed so that it is recognized by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product.

Branding is also a way of building an important company asset, which is a good reputation, and also add to the revenue generated by the original brand.

"A good name is better than silver and gold, that is what branding do."

Benefits of Branding:

1. Recognition and loyalty

2. Image of size

3. Image of experience and reliability

4. Image of quality

5. Multiple products

“Build a brand, and don't destroy it!”

© Didi-Omah Augustine Chinazaekpere