We must stop thinking of creativity as a service industry – Ogunpitan

The traditional creative ecosystem in Nigeria, characterized by linear value chains and gatekeeping mechanisms, must evolve into an intellectual property-driven economy to capture the global potential of Nigerian cultural influence, according to industry expert Remi Ogunpitan. Call for Transformation Speaking at the 2025 edition of the MARKETING EDGE National Marketing Stakeholders’ Summit themed “AI Integration: […] The post We must stop thinking of creativity as a service industry – Ogunpitan appeared first on Marketing Edge Magazine.

  Business   Sep 26, 2025   0   8  Add to Reading List
We must stop thinking of creativity as a service industry – Ogunpitan

The traditional creative ecosystem in Nigeria, characterized by linear value chains and gatekeeping mechanisms, must evolve into an intellectual property-driven economy to capture the global potential of Nigerian cultural influence, according to industry expert Remi Ogunpitan. Call for Transformation Speaking at the 2025 edition of the MARKETING EDGE National Marketing Stakeholders’ Summit themed “AI Integration: […]

The post We must stop thinking of creativity as a service industry – Ogunpitan appeared first on Marketing Edge Magazine.

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