Want your rice with a side of ads? Chowdeck is working on an ad product

For the rollout of Arya Starr’s album ‘The Year I Turned 21,’ her record label Mavin made an unusual marketing choice: adverts on the food delivery app Chowdeck.

Science/Technology Jul 16, 2024 0 74 Add to Reading List

Want your rice with a side of ads? Chowdeck is working on an ad product

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For the rollout of Ayra Starr’s album ‘The Year I Turned 21,’ her record label Mavin made an unusual marketing choice: adverts on the food delivery app Chowdeck.

“[Mavin] was looking to raise as much awareness for the album as possible,” one person close to the label told TechCabal. “A lot of young people will spend the last of their funds to buy food online and Chowdeck is the most popular [destination.]”