Trump uses 'common sense' to make a political point. It has populist appeal

The phrase appeals more to several demographics that strongly align with Trump, says Republican strategist Frank Luntz, including older voters, for whom he suggests it signals "a more simple past."

  News   Oct 22, 2025   0   2  Add to Reading List
Trump uses 'common sense' to make a political point. It has populist appeal
Left: President Trump gestures during a meeting at the White House on Oct. 14. Right: The title page of the 1776 R. Bell edition of "Common Sense," by American author and politician Thomas Paine.

The phrase appeals more to several demographics that strongly align with Trump, says Republican strategist Frank Luntz, including older voters, for whom he suggests it signals "a more simple past."

(Image credit: Kevin Dietsch and Joe Griffin/Hulton Archive)

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