This ex-Google, ex-Anka founder is building Shopify but for social sellers in Francophone Africa

After leaving Google, Ibrahima Sylla returned to Côte d’Ivoire to build for the African market. With Yelen, he’s turning WhatsApp and Instagram conversations into structured storefronts, helping social sellers manage payments, customers, and operations from one platform.

  Science/Technology   Mar 26, 2026   0   12  Add to Reading List
This ex-Google, ex-Anka founder is building Shopify but for social sellers in Francophone Africa
After leaving Google, Ibrahima Sylla returned to Côte d’Ivoire to build for the African market. With Yelen, he’s turning WhatsApp and Instagram conversations into structured storefronts, helping social sellers manage payments, customers, and operations from one platform.
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