The stakes around trust, compliance and consent are higher than ever

As intelligent systems take on more responsibility, marketers must ensure that performance doesn’t come at the cost of privacy.

The good news? AI can be both privacy-conscious and results-oriented, supporting personalization while honoring user intent.

At the upcoming MarTech Conference, which is available free and online, Nov. 4, 2025, the session “Consent, compliance and trust in the AI age” will explore how marketers are using automation to turn compliance from a hurdle into a competitive advantage.

The session will be moderated by MarTech contributor Tim Hillison, founder and CMO, Entry Point 1, with panelists Crys Black, fractional CMO/COO, Crys Black Consulting; MarTech contributor Jeanne Jennings, CEO and chief strategist, Email Optimization Shop; and Neil Jennings, founder of GLF Strategic Compliance.

From regulation to real-time personalization

Privacy laws are quickly evolving. Staying compliant means more than just checking boxes. AI helps teams respond dynamically, orchestrating personalized privacy experiences that adapt in real-time.

Whether it’s managing cookie preferences or segmenting users based on consent levels, intelligent systems are stepping in to simplify what was once a manual, risk-prone process.

Preference management with performance in mind

Marketers no longer have to choose between compliance and conversion. AI-powered platforms are balancing both, enabling more intelligent targeting based on real-time consent signals.

This session will showcase how AI supports privacy-first personalization, turning consent into a data asset rather than a liability.

Building trust, intelligently

Attendees will walk away with clear strategies for managing consent and compliance at scale without slowing down their MOps. The panel will discuss:

• Real-time preference updates.
• Consent-aware segmentation.
• Regulatory risk mitigation.

In the AI age, trust isn’t just a legal requirement—it’s a growth strategy. Join this session to see how automation can help you build customer confidence and maintain performance at the same time.

The MarTech Conference is free and online Nov. 4, 2025. Register today.

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