The risk of change in a counterfeit-sensitive market

In recent weeks, discussions around Hollandia Yogurt have taken an unsettling turn. Nigerians are asking on social media whether some cartons on store shelves are real. Claims of “fake Hollandia” have spread rapidly. Specifically, these rumors are spurred by perceived variations in packaging, seals, and product texture. Concerns about a reputable brand are understandable. However, […] The post The risk of change in a counterfeit-sensitive market appeared first on Marketing Edge Magazine.

  Business   Jan 13, 2026   0   0  Add to Reading List
The risk of change in a counterfeit-sensitive market

In recent weeks, discussions around Hollandia Yogurt have taken an unsettling turn. Nigerians are asking on social media whether some cartons on store shelves are real. Claims of “fake Hollandia” have spread rapidly. Specifically, these rumors are spurred by perceived variations in packaging, seals, and product texture. Concerns about a reputable brand are understandable. However, […]

The post The risk of change in a counterfeit-sensitive market appeared first on Marketing Edge Magazine.

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