The NFL and Paramount Share Game Plan for TV Sports Future

The way we watch television and televised ads is changing, and an ADWEEK House session on Wednesday reminded the Cannes Lions crowds that few industries are impacted by connected TV as acutely as sports marketing. In an invitation-only Group Chat, presenting sponsor Innovid's CMO Dani Cushion opened up the discussion with Paramount Advertising chief operating...

  Business   Jun 23, 2024   0   64  Add to Reading List
The NFL and Paramount Share Game Plan for TV Sports Future






The way we watch television and televised ads is changing, and an ADWEEK House session on Wednesday reminded the Cannes Lions crowds that few industries are impacted by connected TV as acutely as sports marketing. In an invitation-only Group Chat, presenting sponsor Innovid's CMO Dani Cushion opened up the discussion with Paramount Advertising chief operating...
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