The Influencer Collab Quietly Redefining Dillard’s—And Selling Out Overnight

A few days ago, Business of Fashion published a timely piece titled, “Why There Are So Many Influencer Collaborations Right The post The Influencer Collab Quietly Redefining Dillard’s—And Selling Out Overnight appeared first on The Everygirl.

Lifestyle Dec 13, 2025 0 4 Add to Reading List

The Influencer Collab Quietly Redefining Dillard’s—And Selling Out Overnight

A few days ago, Business of Fashion published a timely piece titled, “Why There Are So Many Influencer Collaborations Right Now.” Their thesis was clear: This wave of partnerships isn’t random, it’s strategic. Brands are no longer gambling on anonymous campaign faces. Instead, they’re investing in the built-in credibility of creators whose audiences already trust their taste. Rather than hoping a glossy campaign lands, they’re letting recognizable personalities do what they do best: move product.

Enter Dillard’s, which just dropped a buzzy collaboration between Gianni Bini and influencer Sydney Silverman, who commands an audience of more than 160,000 across platforms. If you’ve opened TikTok in the past week, you’ve probably seen the collection. Most likely, you’ve seen that viral zebra-print coat that turned the collab into an overnight sensation. The frenzy didn’t just sell out the coat. It also drove a wave of shoppers back to Dillard’s itself—an unexpected plot twist for a retailer many TikTok users haven’t explored in years (or ever). If there was ever proof of the power of influencer-led design, this is it.

Sydney Silverman’s Gianni Bini Collection at Dillard’s

But here’s the thing: While the zebra coat is mostly sold out (for now), the rest of the collection is giving Dillard’s an entirely new fashion moment. These pieces look and feel far more expensive than their price tags suggest. Think pierced loafers reminiscent of the Tory Burch pair everyone’s stalking, a Ganni-coded pinstripe suit, and a fringe jacket I’m still mad I didn’t own yesterday. It’s the sweet spot of trend-forward yet wearable pieces that the fashion girlies are always after. I was lucky enough to snag the zebra coat, but I’m already eyeing the matching boots and the canary-yellow notch-collar coat for peak winter dopamine dressing.

Silverman describes the line as “a little city, a little western, and completely effortless,” which is exactly how it reads. It’s cool without trying too hard—a sentiment that mirrors her own personal style and threads itself through every silhouette, detail, and print in the collection.

Before the rest of it inevitably disappears, these are the standout pieces worth shopping. Based on how fast the zebra coat vanished, I’d recommend running—not walking—to your nearest Dillard’s or adding to cart immediately.