Survey Says: Anxious Pups, Anxious People – How Pet Tech Aims to Help

Pet anxiety isn’t just a passing worry anymore—it’s the leading concern keeping owners up at night. A recent survey shows that more than half of dog parents are more troubled by their pup’s mental health than by classic behavioral issues like chewing, barking, or disobedience. Rather ironically, owners are increasingly anxious about their dog’s anxiety levels.

During the 2020 COVID lockdowns, the number of puppy purchases skyrocketed, with families feeling the need for some distraction at home, as well as finally having time to spend training a young pup. As restrictions lifted and we reluctantly headed back into the office, we left behind a generation of dogs that had very little experience in being left alone, bringing with it a host of behavioral problems. As a result, separation anxiety soared to the top of the list of concerns, with many first-time dog owners ill-prepared for the noisy, messy, and destructive behaviors their precious pups would display when suddenly left to fend for themselves.

Whilst lockdowns feel like a distant memory now, separation anxiety is still a very real problem, and one that is clearly on many minds, with owners feeling a strong desire to connect with their pets on a deeper emotional level.

Numbers Don’t Lie

In a survey conducted by SATELLAI, a leader in AI-driven pet tech and wearables, 61% of dog owners stated that separation anxiety was their number one behavioral concern when it came to their pet’s mental health.

“This data shows that pet parents are increasingly attuned to the emotional and behavioral complexities of their furry friends,” said David Teaster, Product Marketing Director at SATELLAI. “There is a substantial desire among pet owners to learn more about how their pets are feeling and help them communicate those emotional needs effectively, a critical gap that AI-powered pet tech can help fill.”

Many pet owners may turn to medication, behaviorists, supplements, or calming devices to help their anxious dogs. Artificial intelligence is proving, yet again, that there is no problem it won’t try to solve. Although we’re a long way from perfecting any dog-to-human communication device, the desire for humans to better understand their pets’ emotional and mental health needs will undoubtedly be a driving force behind pet tech development.

“Pet anxiety is no longer just another worry of pet owners, but rather their primary concern,” Teaster continued. “Owners now assign their pets’ emotional well-being the same importance as their physical safety, underscoring the importance of developing new tools to address behavioral concerns in real-time. The next era for smart pet products is all about this trend, and we’re likely to see more all-inclusive, AI-powered products capable of evaluating a pet’s overall well-being introduced in the near future.”

By 2030, the “Pet Tech” market is expected to double, and this survey is a clear indicator of the motivations behind this rapid growth. Of those surveyed, just under half (46%) were already prepared to hand over their dog’s training to an AI tool, if one were available, and 72% are currently using at least one smart device.

Looking Ahead

It is surely the dream of any pet owner (and vet) to be able to ask their dog “what’s wrong?” and receive an intelligible answer, and with the rate at which AI technology is progressing, the question of whether this could be possible starts to feel less like an “if” and more like a “when”.

Dogs may not be able to tell us what’s wrong yet. But with AI-powered pet tech evolving at breakneck speed, that day might be closer than we think. Until then, one truth is certain: when our pets feel better, so do we.