Sponsorship’s effectiveness revolution

In Nigeria today, sponsorship is big business. From banks attaching their names to football leagues, to telcos lighting up Afrobeats concerts, to breweries owning entire cultural festivals, brands pour billions yearly into securing brand presence at live events. Yet, when the music fades or the final whistle blows, many of these brands struggle to answer […] The post Sponsorship’s effectiveness revolution appeared first on Marketing Edge Magazine.

  Business   Oct 9, 2025   0   10  Add to Reading List
Sponsorship’s effectiveness revolution

In Nigeria today, sponsorship is big business. From banks attaching their names to football leagues, to telcos lighting up Afrobeats concerts, to breweries owning entire cultural festivals, brands pour billions yearly into securing brand presence at live events. Yet, when the music fades or the final whistle blows, many of these brands struggle to answer […]

The post Sponsorship’s effectiveness revolution appeared first on Marketing Edge Magazine.

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