Speed, clarity, and credibility: how AI is redefining B2B buying in 2025

AI continues to transform integrated marketing, and B2B buyers are responding by becoming more selective and cautious. In a marketplace that grows more complex each day, simplicity has become a powerful differentiator. Yet trust remains the currency that anchors relationships and drives decisions. According to Dentsu’s 2025 Superpowers Index, speed, clarity, and credibility now serve […] The post Speed, clarity, and credibility: how AI is redefining B2B buying in 2025 appeared first on Marketing Edge Magazine.

  Business   Nov 20, 2025   0   7  Add to Reading List
Speed, clarity, and credibility: how AI is redefining B2B buying in 2025

AI continues to transform integrated marketing, and B2B buyers are responding by becoming more selective and cautious. In a marketplace that grows more complex each day, simplicity has become a powerful differentiator. Yet trust remains the currency that anchors relationships and drives decisions. According to Dentsu’s 2025 Superpowers Index, speed, clarity, and credibility now serve […]

The post Speed, clarity, and credibility: how AI is redefining B2B buying in 2025 appeared first on Marketing Edge Magazine.

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