Scientists discover the pancake secret that makes vegan eggs irresistible

A study finds that people are more open to plant-based eggs when they’re part of familiar foods, like pancakes, rather than served plain. While taste and appearance still favor regular eggs, vegan eggs score higher on environmental and ethical benefits. Familiarity is the key to getting people to try them.

Scientists discover the pancake secret that makes vegan eggs irresistible
A study finds that people are more open to plant-based eggs when they’re part of familiar foods, like pancakes, rather than served plain. While taste and appearance still favor regular eggs, vegan eggs score higher on environmental and ethical benefits. Familiarity is the key to getting people to try them.

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