Saudi Social Insurance Launches “We’re With You” Awareness Campaign to Strengthen Insurance Protection

Saudi Arabia’s General Organization for Social Insurance (GOSI) has launched a nationwide awareness campaign titled “We’re With You” to strengthen public understanding of social insurance protection and encourage eligible individuals to verify their registration and insurance records.

The initiative aims to educate participants about their rights, insurance benefits, and the importance of maintaining accurate data to ensure access to the protections offered under the Kingdom’s social insurance system.

Supporting Individuals Throughout Their Careers

According to GOSI, the campaign reflects its role as a long-term partner supporting individuals throughout their professional journey—from entering the workforce to retirement—through a comprehensive range of insurance benefits designed to promote financial and social security.

The campaign also highlights the importance of confirming insurance registration and keeping personal information up to date to safeguard future benefit eligibility.

Targeting Students, Graduates and New Employees

The campaign focuses on several key groups, including final-year university students, recent graduates, newly registered contributors with less than one year of insurance coverage, and individuals registered on the Qiwa platform who are not yet enrolled in the social insurance system.

Digital and Field Awareness Activities

“We’re With You” will be delivered through social media platforms alongside field activities, including awareness booths at exhibitions and conferences, as well as educational displays in public spaces.

These efforts are being implemented in cooperation with government entities, educational institutions, and private sector organizations to broaden awareness among young people preparing to enter the labor market.

The campaign forms part of GOSI’s broader strategy to improve insurance awareness, strengthen compliance, expand digital services, and enhance the overall experience for contributors and employers across Saudi Arabia.