PR as Catalyst: Repositioning Nigeria’s Maritime sector from liability to strategic opportunity-Eward

Nigeria controls one of the most strategically positioned coastlines on the African continent, sits at the heart of the Gulf of Guinea, handles approximately 90 to 95 percent of its total trade volume by sea and is home to six major ports. Yet the country’s maritime sector remains chronically undervalued, poorly branded and persistently misrepresented […] The post PR as Catalyst: Repositioning Nigeria’s Maritime sector from liability to strategic opportunity-Eward appeared first on Marketing Edge Magazine.

PR as Catalyst: Repositioning Nigeria’s Maritime sector from liability to strategic opportunity-Eward

Nigeria controls one of the most strategically positioned coastlines on the African continent, sits at the heart of the Gulf of Guinea, handles approximately 90 to 95 percent of its total trade volume by sea and is home to six major ports. Yet the country’s maritime sector remains chronically undervalued, poorly branded and persistently misrepresented […]

The post PR as Catalyst: Repositioning Nigeria’s Maritime sector from liability to strategic opportunity-Eward appeared first on Marketing Edge Magazine.

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