Optimizely launches new SaaS CMS

Digital experience platform Optimizely launched a new SaaS CMS while vowing continued support for its PaaS CMS. The new CMS is headless by design and incorporates a new Visual Builder, a user-friendly interface allowing content to be easily created and previewed.

The SaaS CMS and Visual Builder were announced last year and were available for preview in beta. The CMS is a core part of the DXP, which also includes experimentation and optimization capabilities, a content recommendation engine and digital asset management.

Dig deeper: What is a headless CMS?

Why we care. Optimizely joins competitors Sitecore and Acquia in offering a headless, composable, SaaS-based content management system. The journey to headless has been a long one with some businesses finding it just too much of a heavy lift, preferring to cling to a traditional CMS. But maybe headless’s day has come, as the balance shifts from creating digital content primarily for websites to creating it for an ever-expanding range of channels.

Features of the new CMS. Among the features offered by the SaaS CMS are the following:

• Drag-and-drop design capabilities.
• Advanced content modeling.
• Multichannel management from one dashboard.
• Template management.
• Customizable workflows and approval processes.
• Language-agnostic.
• Automatic updates.

Optimizely has also expanded the capabilities of its existing Optimizely Graph tool, a set of APIs that can source content from multiple sources and deliver it at high speed using a CDN.

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