Nigerian agencies should send clients to Cannes, not just creatives — Two industry voices spark important debate

A conversation that started on Instagram has grown into one of the most honest and necessary debates the Nigerian creative industry has had in a long time. When Anthony Eigbe, Chief Creative Officer at Tecno West Africa, posted his view on who Nigerian agencies should be sending to the Cannes Lions International Festival of Creativity, […] The post Nigerian agencies should send clients to Cannes, not just creatives — Two industry voices spark important debate appeared first on Marketing Edge Magazine.

  Business   Jul 10, 2026   0   6  Add to Reading List
Nigerian agencies should send clients to Cannes, not just creatives — Two industry voices spark important debate












A conversation that started on Instagram has grown into one of the most honest and necessary debates the Nigerian creative industry has had in a long time. When Anthony Eigbe, Chief Creative Officer at Tecno West Africa, posted his view on who Nigerian agencies should be sending to the Cannes Lions International Festival of Creativity, […]

The post Nigerian agencies should send clients to Cannes, not just creatives — Two industry voices spark important debate appeared first on Marketing Edge Magazine.

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