Nigerian advertising spend set for unprecedented growth as industry leaders project rising adspend in future

By Felicia Nwosu and Abimbola Mohammed Advertising in Nigeria is no longer just about jingles, billboards, or catchy campaigns. It is fast becoming the engine room of economic expansion, a force many now see as central to achieving the government’s trillion-dollar dream. Across boardrooms and agencies, professionals are unanimous, affirming that ad spend is set […] The post Nigerian advertising spend set for unprecedented growth as industry leaders project rising adspend in future appeared first on Marketing Edge Magazine.

  Business   Sep 30, 2025   0   15  Add to Reading List
Nigerian advertising spend set for unprecedented growth as industry leaders project rising adspend in future

By Felicia Nwosu and Abimbola Mohammed Advertising in Nigeria is no longer just about jingles, billboards, or catchy campaigns. It is fast becoming the engine room of economic expansion, a force many now see as central to achieving the government’s trillion-dollar dream. Across boardrooms and agencies, professionals are unanimous, affirming that ad spend is set […]

The post Nigerian advertising spend set for unprecedented growth as industry leaders project rising adspend in future appeared first on Marketing Edge Magazine.

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