Media’s Rebranding Frenzy: What’s In a Name?

From MS NOW and Versant to ESPN and Optimum, media and entertainment companies are shuffling letters of the alphabet to remain relevant to consumers, or Wall Street.

Media’s Rebranding Frenzy: What’s In a Name?
From MS NOW and Versant to ESPN and Optimum, media and entertainment companies are shuffling letters of the alphabet to remain relevant to consumers, or Wall Street.

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