Marketing Edge Summit: Marketing must rediscover itself through cultural storytelling – Odugbemi

Renowned filmmaker and creative strategist Femi Odugbemi has made a stirring call for a radical reassessment of the traditional creative industry, urging brands to rediscover their essence through authentic and culturally rich storytelling. Speaking at the 2025 edition of the Marketing Edge Summit, on the panel themed “New Creator Value: A Reassessment of the Traditional […] The post Marketing Edge Summit: Marketing must rediscover itself through cultural storytelling – Odugbemi appeared first on Marketing Edge Magazine.

  Business   Sep 25, 2025   0   12  Add to Reading List
Marketing Edge Summit: Marketing must rediscover itself through cultural storytelling – Odugbemi

Renowned filmmaker and creative strategist Femi Odugbemi has made a stirring call for a radical reassessment of the traditional creative industry, urging brands to rediscover their essence through authentic and culturally rich storytelling. Speaking at the 2025 edition of the Marketing Edge Summit, on the panel themed “New Creator Value: A Reassessment of the Traditional […]

The post Marketing Edge Summit: Marketing must rediscover itself through cultural storytelling – Odugbemi appeared first on Marketing Edge Magazine.

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