Marketers collect more data, yet struggle to turn it into better media decisions – WFA

Despite unprecedented access to marketing data, many of the world’s biggest advertisers continue to struggle with one of the industry’s most fundamental challenges: converting measurement into smarter business decisions. That concern has emerged from a new global study jointly released by the World Federation of Advertisers and Ebiquity, which argues that while marketers have dramatically […] The post Marketers collect more data, yet struggle to turn it into better media decisions – WFA appeared first on Marketing Edge Magazine.

  Business   Jul 14, 2026   0   12  Add to Reading List
Marketers collect more data, yet struggle to turn it into better media decisions – WFA












Despite unprecedented access to marketing data, many of the world’s biggest advertisers continue to struggle with one of the industry’s most fundamental challenges: converting measurement into smarter business decisions. That concern has emerged from a new global study jointly released by the World Federation of Advertisers and Ebiquity, which argues that while marketers have dramatically […]

The post Marketers collect more data, yet struggle to turn it into better media decisions – WFA appeared first on Marketing Edge Magazine.

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