Marketers brace for 2026 as budgets tighten and AI reshapes industry strategy

 Marketers are heading into 2026 with caution. New data from WARC’s Voice of the Marketer survey reveals a sharp dip in optimism. Anxiety over the economic climate is growing. Even as brands deepen their use of artificial intelligence, confidence in business conditions is weakening. Budget pressure is also intensifying. The report, released as part of […] The post Marketers brace for 2026 as budgets tighten and AI reshapes industry strategy appeared first on Marketing Edge Magazine.

  Business   Dec 5, 2025   0   0  Add to Reading List
Marketers brace for 2026 as budgets tighten and AI reshapes industry strategy

 Marketers are heading into 2026 with caution. New data from WARC’s Voice of the Marketer survey reveals a sharp dip in optimism. Anxiety over the economic climate is growing. Even as brands deepen their use of artificial intelligence, confidence in business conditions is weakening. Budget pressure is also intensifying. The report, released as part of […]

The post Marketers brace for 2026 as budgets tighten and AI reshapes industry strategy appeared first on Marketing Edge Magazine.

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