Hyderabad-based Workroom Automation raises Rs 6.2 crore to build operating system for global manufacturing

Workroom Automation, a Hyderabad-based connected factory platform building the intelligence and automation layer for manufacturing, today announced that it has raised Rs 6.2 crore in a Seed funding round led by Equirus InnovateX Fund.

The round also saw participation from Astir Ventures, Venture Catalysts Group, and prominent angel investors including Bhavik Dholakia (Swatantra Wealth), Vishal Shah (Shah Invest), Dr. Varun Patel, Dr. Viraj Lavingia, and Bhavin Sodavadiya (Bhagwat Realty), among others.

Founded in 2022 by Abhinav Atthota (CEO) and Rohan Agarwal (CTO), Workroom Automation is a connected factory platform that enables manufacturers to plan, run, and automate factory operations on a single unified system. The startup focuses on solving the complexity of fragmented manufacturing systems by building a central intelligence layer across ERP, MES, machines, and shopfloor workflows.

The platform connects and contextualizes factory data and drives intelligent planning and automated execution across operations. It serves medium and large manufacturing enterprises globally with a focus on discrete industries such as automotive, electronics, aerospace, and industrial machinery.

Workroom Automation said it will use the raised capital to accelerate product development, strengthen the core platform, and scale go-to-market efforts. The startup will focus on advancing its proprietary Workroom AI Planning Engine, expanding automation capabilities, and building deeper integrations across ERP, MES, and shopfloor systems.

It will also invest in enterprise sales, strategic partnerships, and enhancing implementation, customer success, and delivery capabilities to support rapid scale.

“Manufacturing enterprises today do not suffer from a lack of software or data, but from a lack of context and connected intelligence across their operations. This funding round accelerates our vision to build Workroom as the single intelligent operating system for modern manufacturing. It enables us to go deeper into solving core problems across planning, orchestration, visibility, and automation at the heart of manufacturing,” said Abhinav Atthota.

“Our focus now is to strengthen the core platform, expand across more factories within global manufacturing enterprises, and continue building towards a future where factories move from manual coordination and reactive firefighting to fully automated and self-driven execution.”

Sadhika Agarwal, Leading Investments, Equirus InnovateX Fund, said, “Manufacturers lose enormous amounts of time in planning - time best spent on the factory floor, producing. What drew us to Workroom is not just the platform's depth, but the founders' clarity on where the real bottleneck sits. Workroom cuts through the complexity of fragmented systems by layering AI-driven planning and real-time visibility across people, materials, and machines. The result is a meaningful shift from reactive planning to intelligent, automated operations.”