How to Buy Nike (NKE) Stock

The post How to Buy Nike (NKE) Stock by Sarah Horvath appeared first on Benzinga. Visit Benzinga to get more great content like this.

Very few sporting apparel companies reach the level of ubiquity that Nike (NKE) has achieved, or its press coverage, for that matter. Over summer of 2018, headlines flooded with Nike’s name, praising or chastising the company for naming polarizing football player Colin Kaepernick the face of its latest advertising campaign. Nike continually makes news with campaigns for big athletes from Kobe Bryant to Michael Jordan, Tiger Woods and many more.

No matter what you think about Kaep’s politics, it’s undeniable that his influence translated into a spike in the company’s earnings; shortly after releasing Kaepernick’s ad, Nike stock sharply rose over 6.25 percent, translating into $6.38 billion added to the sports giant’s value. The company also reported that the controversial ad campaign was also its most engaging. Across social media platforms and across the nation, the name “Nike” trended all over the web.

In addition to older, more controversial campaigns, Nike is celebrating its 50th anniversary in 2022 with a beautiful commercial from Spike Lee. Plus, the company sponsors a massive range of athletes that come to light here and there as track and field, tennis, golf and other sporting events take hold of the public consciousness throughout the year.

The internet is far from the only place where consumers see Nike’s signature swoop. The company sponsors athletes, teams, and events around the world. No matter where you are, be it a stadium, park, or court, chances are high that at least one of the players is wearing Nike.

Nike is the market leader when it comes to sports apparel and keeps close tabs on competitors Adidas and Under Armour to maintain its position. Becoming a Nike shareholder is a great way to earn a cut of the profits.

Why Invest in Nike?

Nike products are about more than just buying a pair of sneakers or cleats. Athletes who wear Nike see themselves as an extension of the brand. Three principles guide the sports leader’s success:

Celebrity endorsement

Nike shells out millions of dollars every year to ensure that the most talked-about and in-demand of athletes are wearing their signature swoop.

From basketball legend Michael Jordan to tennis superstar Maria Sharapova, one thing’s for certain—if an athlete’s at the top of his or her field, chances are high that he or she is getting paid big bucks to sport Nike during the game. 

Every time tennis players in Nike gear get on the court, it’s obvious. Tiger Woods even looks at a golf course, and we all remember he uses Nike gear. You’re investing in a business that must keep up with extremely profitable sports.

Sports will never stop

Sports leagues around the world (and especially in America) will never stop. These are some of the most profitable enterprises in the world, and Nike is fueling many of their athletes. Plus, Nike has apparel deals with many of those teams and the best players. For example, a whole NFL team that wears Nike gear is making Nike a lot of money every year—both by paying for the gear and the free advertising.

The power of social media

Nike’s recent campaign featuring Colin Kaepernick is far from the first time the company has demonstrated its total control over the social media landscape.

In 2017, Nike launched its ambitious Breaking2 project, which challenged world-class marathon runners to complete a 26-mile run in under 2 hours—a feat never before accomplished. The post exploded on social media, spreading like a virus across multiple platforms and reaching consumers around the world. The brand focuses on quality content over quantity, which has led to Nike’s position as one of the top corporations on social media.

Diversification

Nike is a jack-of-all-trades, offering products for athletes of all disciplines, shapes, and sizes. From cheerleading shoes to track and field spikes and from yoga pants to tennis dresses, Nike offers something for everyone. Nike’s brand diversification has made it a household name and has contributed to its long-lasting success.

Ready to place your money into Nike’s stock? Use the following steps to get started on the path to owning a piece of the world’s largest sports apparel company.

How to Buy Nike (NKE) Stock

Where to Buy Nike Stock

Here’s a short list of our favorites:

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The post How to Buy Nike (NKE) Stock by Sarah Horvath appeared first on Benzinga. Visit Benzinga to get more great content like this.