How Sky’s Halo Is a Business Lesson in Balancing Demographic Appeal

Aiming a product or a service at a given demographic is tough. Get it right, and you can have a lifelong fanbase. Get it wrong, and the backlash can be immense. So how do companies navigate this most tricky of situations in the digital era, and does demographic even matter anymore in the age of […] The post How Sky’s Halo Is a Business Lesson in Balancing Demographic Appeal appeared first on Tekedia.

How Sky’s Halo Is a Business Lesson in Balancing Demographic Appeal

Aiming a product or a service at a given demographic is tough. Get it right, and you can have a lifelong fanbase. Get it wrong, and the backlash can be immense. So how do companies navigate this most tricky of situations in the digital era, and does demographic even matter anymore in the age of […]

The post How Sky’s Halo Is a Business Lesson in Balancing Demographic Appeal appeared first on Tekedia.

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