How Knorr’s ‘Share The Good’ made the holidays special for service workers

For many, the holiday season is a time to pause, reflect, and celebrate with loved ones. However, some individuals spend this special time ensuring that communities function seamlessly, often at the expense of their own celebrations.

This Christmas, Knorr set out to bring joy to some of these unsung heroes through its ‘Share the Good’ Campaign, a thoughtful initiative which has become a regular yuletide practice to recognise those who work tirelessly during the festivities across Nigeria.

With the help of the Eativists, influencers lending their voice to the brand's belief that good food and healthy eating can be a force for personal and global change, Knorr delivered specially curated boxes filled with hearty, well-prepared, and nutritious meals across vibrant neighbourhoods within Lagos. Service workers, including medical staff, traffic wardens, road sweepers, security personnel, and emergency responders, received an outpouring of appreciation and kindness that reminded them their hard work had not gone unnoticed. The eativists include Chef Roux, Zeelicious, Taymesan, Linda Ejiofor, Chef Fregz, Tobi Bakre, Anu Bakre, Chef Derin, and Diary of a Kitchen Lover. 

This simple yet meaningful gesture served as a way to give back to those who sacrificed their holiday comforts to serve their communities. The atmosphere in these neighbourhoods was filled with warmth and joy as the service workers expressed their delight, creating a ripple effect of positivity that was felt far beyond the gift exchanges. It was a moment that reminded everyone of the importance of giving and the power of small acts of kindness.

This year’s campaign left an indelible mark, shining a light on those who keep our cities running and celebrating the values of hard work and generosity. Knorr’s efforts showed that sharing doesn’t require grand gestures—what matters is the thoughtfulness and care behind each act, a reminder that we all can make a difference and bring joy, even with the simplest actions. 

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