“How I Built doacWeb Without A Marketing Budget For Two Years And It's Global After A Year” — Didi-Omah Augustine Chinazaekpere

Let me reveal you the secret doacWeb uses in the first two years after it rebranding from Doactalk to doacWeb in February 26, 2024. Growth without a marketing budget; yes, it was growing without any token spent on ads. I share stories of the platform, I network with people over the social media especially Facebook and Greenbook.ng. Executive, I talk about new updates on doacWeb, I share company's insights.

Like I engages in what is happening in the society indirectly building my personal brand. Alongside when I show up about doacWeb, the people pick interest because they have seen me address what affects them without asking them to buy anything. This tend to create familrity, I share my knowledge of achievements. And this made me an authority in the field.

When I spent 90% of my time talking about their transformation, change and benefits of what I am showing. And 10% on my product, you see they tend to drive in with acceptance because I have transformed their lives, I am not about selling something all the time. Growth without a marketing budget. For the first two years we rebranded as doacWeb, I spend zero money on doacWeb growth, and it becomes global after a year. Available in 180 territories and countries with over 5 millions active users monthly.

Everyone is hunting the next marketing hack. The new channel, the clever funnel, the ad that prints money. Word of mouth gets overlooked while founders chase the new thing, which is strange, because it is the loudest signal there is that your work is good. When your clients tell their friends, your pipeline runs on easy mode. I am among the founders who grew without spending on marketing, and each one made a deliberate move you can copy.

This cost nothing, not every time you are using what is happening in the society to sell your service or product. Try to host self interviews, teaching on your interests. Appearing in the media, whether written, video or audio — to talk on things that matters and transformed lives. Word of Mouth Marketing is very effective because it is drawn from trust, not from one high expectation advert on the internet or electronic media. 

Executive, the best part about doacWeb is the community, we are more concerned about people engaging and understanding the community more than the platform. Reflect your community in your creative. What are you doing, show that your offer is creative — don't just own a platform, a school, a business — build a community not just a audience: engage, add value, create conversations, and build connections.

We never ran any paid advertisement from February 2024 till July 2026, here is what we did at doacWeb: Steal from organic before you spend on paid. We came back as doacWeb, removed monetisation and didn't engaged in any paid promotion. We seek how we can grow our audience to know the new name from Doactalk to doacWeb. Focus on getting organic traffic on doacWeb, and build a striving community around the platform. 

I will say it in simple terms: Use paid to grow your community, not just convert it. Yes, when we discovered that doacWeb Monetisation through banner adverts placement is to be launched by September 2026, we have to use paid advertisement to grow the community of doacWeb. We already secured over 1.8 millions active users on doacWeb only July 2026 records before paid advertisement using Meta Ads (Facebook and Instagram). I do share updates and that is an indirect way to advertise without really calling out for people to take action. 

Because when people are always seeing updates about what you do. You engages, you start conversations, you let them feel part of the journey, they will be moved to contribute towards the growth before you ask. This year’s community-building campaign might just be next year’s conversions. That is the system. I learnt update release from Mark Zuckerberg of Facebook, and Elon Musk of Tesla and SpaceX. These men don't spend millions on ads, they just released updates about their products and services.

They partake in what is happening in the society, contribute to the world positively, and give valuable knowledge for free. You think they are fool, no they are building two things, their brand and trust. Because when people can trust you, they can buy anything you offer because you are consistent and of your personality. People buys your personality before they buy your products. Just do it. Just get it out there. See what happens.

© Didi-Omah Augustine Chinazaekpere 

Chief Executive/Chief Product Officer, doacWeb