How Brands are Unlocking Customer Loyalty Through Data to Unleash Growth

First-party data might not be a sexy topic for a beach discussion, but it can help brands explore new opportunities for growth. Scaled data sets from customer loyalty programs can help brands find out more about their consumers' behaviors, getting under their skin and targeting them better than ever. ADWEEK editor in chief Ryan Joe...

How Brands are Unlocking Customer Loyalty Through Data to Unleash Growth
First-party data might not be a sexy topic for a beach discussion, but it can help brands explore new opportunities for growth. Scaled data sets from customer loyalty programs can help brands find out more about their consumers' behaviors, getting under their skin and targeting them better than ever. ADWEEK editor in chief Ryan Joe...

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