How brands are moving beyond sponsorship to redefine fan engagement during AFCON event

In the past, Africa Cup of Nations sponsorship followed a familiar script such as  pitch-side logos, TV commercials, and post-match promos. Despite that it is a biennial event, today, AFCON  is definitely  telling a very different story. Increasingly, brands are stepping off the sidelines and into the streets, transforming Africa’s biggest football tournament into a […] The post How brands are moving beyond sponsorship to redefine fan engagement during AFCON event appeared first on Marketing Edge Magazine.

  Business   Jan 26, 2026   0   18  Add to Reading List
How brands are moving beyond sponsorship to redefine fan engagement during AFCON event

In the past, Africa Cup of Nations sponsorship followed a familiar script such as  pitch-side logos, TV commercials, and post-match promos. Despite that it is a biennial event, today, AFCON  is definitely  telling a very different story. Increasingly, brands are stepping off the sidelines and into the streets, transforming Africa’s biggest football tournament into a […]

The post How brands are moving beyond sponsorship to redefine fan engagement during AFCON event appeared first on Marketing Edge Magazine.

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