How brands are finally waking up to podcast advertising

Podcasts have quietly evolved from a niche pastime into one of today’s most influential cultural forces. Millions now tune in daily for politics, pop culture, business, comedy, and more. Unlike social media feeds, podcasts demand extended and focused attention, which has become increasingly rare in a fragmented media world. For brands, this attention is gold. […] The post How brands are finally waking up to podcast advertising appeared first on Marketing Edge Magazine.

  Business   Sep 18, 2025   0   17  Add to Reading List
How brands are finally waking up to podcast advertising

Podcasts have quietly evolved from a niche pastime into one of today’s most influential cultural forces. Millions now tune in daily for politics, pop culture, business, comedy, and more. Unlike social media feeds, podcasts demand extended and focused attention, which has become increasingly rare in a fragmented media world. For brands, this attention is gold. […]

The post How brands are finally waking up to podcast advertising appeared first on Marketing Edge Magazine.

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