How authentic farm stories can shape consumer perception, with Terry O'Reilly

One of a farmer's greatest assets is the story of how they produce food to feed a growing urban population, says Terry O’Reilly, host of CBC's popular program Under the Influence. At the Southwest Agricultural Conference at the University of Guelph's Ridgetown Campus, O’Reilly, a seasoned marketing expert and noted author, reminded farmers that they... Read More

  Agriculture   Jan 13, 2026   0   24  Add to Reading List
How authentic farm stories can shape consumer perception, with Terry O'Reilly

One of a farmer's greatest assets is the story of how they produce food to feed a growing urban population, says Terry O’Reilly, host of CBC's popular program Under the Influence. At the Southwest Agricultural Conference at the University of Guelph's Ridgetown Campus, O’Reilly, a seasoned marketing expert and noted author, reminded farmers that they... Read More

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