How Amazon Prime Day — the ‘Black Friday of July’ — has transformed online shopping

The first aim of Prime Day was to solve a problem that has dogged retailers for ages: enticing consumers to shop during a historically slow buying season.

How Amazon Prime Day — the ‘Black Friday of July’ — has transformed online shopping
The first aim of Prime Day was to solve a problem that has dogged retailers for ages: enticing consumers to shop during a historically slow buying season.

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