Global brands boost investment in influencer marketing as budgets hit $39bn in 2025

Influencer marketing has firmly taken its place at the heart of global brand strategies, with new figures showing that nearly all multinational advertisers now rely on creators to connect with audiences. Massive Adoption and Spending Surge The World Federation of Advertisers (WFA), in its 2025 Effective Influencer Marketing Report, disclosed that 99% of its members […] The post Global brands boost investment in influencer marketing as budgets hit $39bn in 2025 appeared first on Marketing Edge Magazine.

  Business   Oct 8, 2025   0   16  Add to Reading List
Global brands boost investment in influencer marketing as budgets hit $39bn in 2025

Influencer marketing has firmly taken its place at the heart of global brand strategies, with new figures showing that nearly all multinational advertisers now rely on creators to connect with audiences. Massive Adoption and Spending Surge The World Federation of Advertisers (WFA), in its 2025 Effective Influencer Marketing Report, disclosed that 99% of its members […]

The post Global brands boost investment in influencer marketing as budgets hit $39bn in 2025 appeared first on Marketing Edge Magazine.

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