First-party data, paid search need strategic rethink, not just better tools, experts say

Every click, scroll, and search query reveals not only data but also a customer’s intent, needs, and trust level. But are brands paying enough attention? That is the argument presented by digital experts, Uchenna Innocent, Founder and Managing Partner at Radoss, and Bukayo Ewuoso, Head of Business, AdTech at Pisi. Experts Urge a Shift in […] The post First-party data, paid search need strategic rethink, not just better tools, experts say appeared first on Marketing Edge Magazine.

  Business   Sep 3, 2025   0   14  Add to Reading List
First-party data, paid search need strategic rethink, not just better tools, experts say

Every click, scroll, and search query reveals not only data but also a customer’s intent, needs, and trust level. But are brands paying enough attention? That is the argument presented by digital experts, Uchenna Innocent, Founder and Managing Partner at Radoss, and Bukayo Ewuoso, Head of Business, AdTech at Pisi. Experts Urge a Shift in […]

The post First-party data, paid search need strategic rethink, not just better tools, experts say appeared first on Marketing Edge Magazine.

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