First Bank: Refreshing The Giant’s Identity

In 2014, following its adoption of a holding company structure, FirstBank unveiled a refreshed corporate identity. This evolution was more than just a cosmetic change; it was a visual representation of the Bank’s strategic direction and its readiness to meet the future needs of the market. Key elements of the refreshed identity include: The African […] The post First Bank: Refreshing The Giant’s Identity appeared first on Marketing Edge Magazine.

  Business   Sep 15, 2025   0   28  Add to Reading List
First Bank: Refreshing The Giant’s Identity

In 2014, following its adoption of a holding company structure, FirstBank unveiled a refreshed corporate identity. This evolution was more than just a cosmetic change; it was a visual representation of the Bank’s strategic direction and its readiness to meet the future needs of the market. Key elements of the refreshed identity include: The African […]

The post First Bank: Refreshing The Giant’s Identity appeared first on Marketing Edge Magazine.

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