Emami to fully acquire Axiom Ayurveda in Rs 200 crore deal, enters beverage sector

FMCG firm Emami Limited has signed a definitive agreement to acquire the remaining 73.5% stake in Axiom Ayurveda Pvt Ltd, marking its formal entry into the fast-growing health and wellness beverage segment.

The Kolkata-based company, which previously held around 26.5% in Axiom, has already acquired an additional 36.7% stake in the first tranche, taking its total holding to over 63%. The remaining stake will be acquired in phased tranches over the next three months, subject to customary closing conditions.

The transaction, valued at up to Rs 200 crore, was approved by Emami’s board and is expected to be completed by June 30, 2026.

Axiom Ayurveda traces its origins to 1995 and operates across health and wellness categories, with brands including AloFrut, Jeevan Ras and Mukti Gold. Its flagship product, AloFrut, an aloe vera pulp-based drink, has established a strong presence across general trade and institutional channels.

Axiom reported revenue of about Rs 110 crore in FY25 and is expected to reach around Rs 180 crore in FY26.

Harsha Vardhan Agarwal, Vice Chairman and Managing Director of Emami, said the acquisition aligns with the company’s focus on expanding into “emerging, high-opportunity categories” driven by evolving consumer preferences.

“Our partnership with Axiom over the past two and a half years has strengthened our conviction in this segment,” he said. “With the completion of the acquisition, we bring Axiom fully into the Emami fold, marking our formal entry into the fast-growing and sizeable beverage segment.”

Rishabh Gupta, Founder, Axiom Ayurveda Pvt Ltd said, “Consumers today are increasingly moving away from carbonated beverages and seeking healthier alternatives without compromising on taste. At Axiom, we have always focused on delivering a differentiated offering that combines health and taste, which has been central to our journey and that makes us different from other beverage companies. I am confident that Emami is the right partner to take Axiom into its next phase of growth. With its deep industry expertise, strong capabilities, and alignment with the brand’s vision, Emami is well-positioned to scale the company further and unlock its full potential”.

As part of the transition, Harkirat Bedi, formerly Vice President and Business Head at Dabur Nepal, has been appointed CEO of Axiom.