Dotdash Meredith’s Digital Ad Revenue Grows 12%, Powered by Cookieless Ads

Digital media firm Dotdash Meredith, an IAC company, notched its second consecutive quarter of double-digit advertising growth, largely due to the continued performance of its cookieless targeting tool called D/Cipher. The media company, which houses a portfolio of titles including People, Serious Eats and Southern Living, saw a 12% increase in year-over-year digital advertising revenue,...

  Business   Aug 7, 2024   0   27  Add to Reading List
Dotdash Meredith’s Digital Ad Revenue Grows 12%, Powered by Cookieless Ads
Digital media firm Dotdash Meredith, an IAC company, notched its second consecutive quarter of double-digit advertising growth, largely due to the continued performance of its cookieless targeting tool called D/Cipher. The media company, which houses a portfolio of titles including People, Serious Eats and Southern Living, saw a 12% increase in year-over-year digital advertising revenue,...
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