Dolce & Gabbana Launches New Luxury Perfume Brands For Dogs Worth About N170,000

Dolce & Gabbana's latest offering, a luxury perfume for dogs, is making waves in the pet fashion world.

The "alcohol-free scented mist for dogs" is priced at 99 euros (over N170,000) and comes with a complimentary collar.

However, this indulgent product has sparked controversy, with animal rights activists expressing concerns that the fragrance could cause distress to pets, potentially irritating their sensitive skin or overwhelming their keen sense of smell.

While some pet owners may be eager to pamper their furry friends with high-end products, experts caution that dogs may not appreciate the scent in the same way humans do. It's important for pet owners to consider the well-being of their animals and consult with a veterinarian before using such products.

I am delicate, authentic, charismatic, sensitive,” the video advertising the scent begins as it shows sleek and soft Bichon Frises, Dachshunds and Chihuahuas posing on a stool.

“Cause I’m not just a dog, I’m Fefe,” it ends.

The perfume is named after the dog of the brand’s co-founder Domenico Dolce and blends “fresh and delicate notes” of ylang ylang, musk, and sandalwood.

“It’s a tender and embracing fragrance crafted for a playful beauty routine,” the company said.

But international animal rights charity PETA said “squirting (dogs) with a fragrance designed to please humans, as this is, can upset them greatly.”

Dogs “have hundreds of millions more receptors in their nostrils and can smell 10,000 to 100,000 times better than humans,” PETA founder Ingrid Newkirk said in a statement to AFP.

Perfumes sprayed on their fur “can cause them irritation and distress and interfere with their ability to detect other smells in their environment and communicate with other animals they encounter,” she said.

Luxury fashion for dogs: @dolcegabbana launches high-end perfume for Pooches!#DolceGabbana #Perfume #luxurylifestyle pic.twitter.com/aoHQ9ywQhG

— editorji (@editorji) August 7, 2024