Digital video to surpass linear TV ad spend in 2024
By Oluwaseyi Lawal The Interactive Advertising Bureau, IAB, has released a report stating that digital video advertising is projected to outpace linear TV advertising this year, with a 16% growth compared to the previous year, reaching $62.9 billion. Estimates from Advertising Perceptions and Guideline indicate that digital video ad expenditure, covering social media, connected TV, […] The post Digital video to surpass linear TV ad spend in 2024 appeared first on Marketing Edge Magazine.
By Oluwaseyi Lawal The Interactive Advertising Bureau, IAB, has released a report stating that digital video advertising is projected to outpace linear TV advertising this year, with a 16% growth compared to the previous year, reaching $62.9 billion. Estimates from Advertising Perceptions and Guideline indicate that digital video ad expenditure, covering social media, connected TV, […]
The post Digital video to surpass linear TV ad spend in 2024 appeared first on Marketing Edge Magazine.
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