Data, audience measurement dominate talks at 2024 media sales confab
By Abimbola Mohammed Media practitioners and owners, content providers, Out-of-Home professionals, and other stakeholders in the advertising and media buying business have agreed on the need for collaboration, audience measurement, data accuracy at the just concluded media conference. The conference, organized by Media independent Practitioners’ Association of Nigeria (MIPAN) with the theme: “Navigating the Future […] The post Data, audience measurement dominate talks at 2024 media sales confab appeared first on Marketing Edge Magazine.
By Abimbola Mohammed Media practitioners and owners, content providers, Out-of-Home professionals, and other stakeholders in the advertising and media buying business have agreed on the need for collaboration, audience measurement, data accuracy at the just concluded media conference. The conference, organized by Media independent Practitioners’ Association of Nigeria (MIPAN) with the theme: “Navigating the Future […]
The post Data, audience measurement dominate talks at 2024 media sales confab appeared first on Marketing Edge Magazine.
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