Daniel Etim-Effiong’s Directorial Debut The Herd Set to Hit Cinemas Nationwide

Acclaimed Nollywood actor Daniel Etim-Effiong makes his highly anticipated directorial debut with The Herd, set for nationwide release on October 17, 2025.

Co-produced by FilmOne Studios, ToriTori Films, Serendipity HHC, and Airscape; the movie marks a defining moment for the fast-rising creative who has long been celebrated for his depth as Nollywood’s loverboy.

The release follows a series of industry engagement following an exclusive dinner hosted in partnership with Filmhouse Group, That Good Media, Nigerian International Film Summit (NIFS), and Legend Hotel, as well as a star-studded premiere that drew a cross-section of Nollywood’s finest. Among the distinguished attendees were Kanayo O. Kanayo, Adesua Etomi-Wellington, Linda Ejiofor-Suleiman, Kate Henshaw, Kunle Remi, and Ebuka Obi-Uchendu, alongside top filmmakers, media executives, and cultural tastemakers; marking one of the standout events in Nollywood’s 2025 calendar.

Speaking at the premiere, Kene Okwuosa, Group CEO of Filmhouse Group (Filmhouse Cinemas, FilmOne Entertainment, FilmOne Studios, and KAVA), lauded the team’s creative achievement and reaffirmed the company’s ongoing investment in the growth and global expansion of Nollywood.

“We are incredibly proud of Daniel and the entire team behind The Herd. As co-producers through FilmOne Studios and distributors through FilmOne Entertainment, Filmhouse Group remains committed to raising the standard of Nigerian cinema and ensuring that exceptional stories like this reach audiences far and wide,” Okwuosa said.

For Daniel Etim-Effiong, The Herd represents a personal and professional milestone.

“The Herd is a story that’s deeply close to my heart. Stepping behind the camera for the first time has been humbling, challenging, and immensely rewarding. I’m grateful to everyone who believed in this vision; our partners, crew, and an incredible cast who brought it all to life,” he shared.

Distributed by FilmOne Entertainment, The Herd opens in cinemas nationwide from Friday, October 17, 2025, promising audiences a powerful blend of emotion, storytelling, and cinematic excellence that underscores Nollywood’s creative evolution.