CPG Brands Like Allegra Are Betting on F1 for the First Time

Motorsports sponsorship has evolved and CPGs like Allegra are finding creative ways to justify the investment, even though getting into F1 has way more hurdles compared to working with other major sports leagues like the NFL or MLB.

  Business   Nov 25, 2025   0   13  Add to Reading List
CPG Brands Like Allegra Are Betting on F1 for the First Time
Motorsports sponsorship has evolved and CPGs like Allegra are finding creative ways to justify the investment, even though getting into F1 has way more hurdles compared to working with other major sports leagues like the NFL or MLB.
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