Brazil Marks 500-Day Countdown to FIFA Women’s World Cup 2027

With exactly 500 days to go until the FIFA Women’s World Cup Brazil 2027, Brazil has begun a colourful and culturally rich countdown to the first edition of FIFA’s flagship women’s competition to be staged in South America.

Scheduled to run from 24 June 2027, the tournament will bring together 32 national teams and fans from across the globe in what organisers have described as an epic celebration of football, creativity and local culture.

The 500-day milestone marks the latest landmark on the road to 2027, following last month’s brand launch in Rio de Janeiro, where the tournament’s Official Emblem and slogan, Go Epic™, were unveiled. The visual identity draws inspiration from the Brazilian flag and the geometry of the football pitch, while cleverly intertwining the letters “W” and “M” to reflect both English and Portuguese references to women and the world.

To celebrate the countdown, Rio’s iconic Avenida Atlântica was recently transformed into a living canvas as Brazilian female artists created vibrant artworks representing each of the eight Host Cities. The street art festival paid homage to Brazil’s long-standing tradition of painting streets to support national teams, further strengthening the bond between football and urban art.

Each Host City inspired four unique illustrations, unveiled to commemorate the 500-days-to-go moment. The artworks depict scenes of celebration, city landscapes and epic football moments, capturing the emotional and communal way the sport is experienced across Brazil.

The artists involved include Massuelen Cristina (Belo Horizonte), Izzy Credo (Brasília), Terezadequinta (Fortaleza), Carla Barth (Porto Alegre), Bella Galvão (Recife), Paula Cruz (Rio de Janeiro), Aju Paraguassu (Salvador) and Aline Bispo (São Paulo). Several of them spoke passionately about their work and the deep connection between football and Brazilian identity.

Paraguassu, who designed the Salvador illustrations, likened the experience to “scoring a great goal at a packed Arena Fonte Nova,” describing the project as powerful, uplifting and driven by women’s creativity. Bispo, responsible for the São Paulo artworks, highlighted the importance of supporting women’s football and paid tribute to the city’s mosaic floors and ever-present football culture, noting that beneath São Paulo’s grey exterior lies “a lot of warmth and soul.”

Recife-based painter Galvão emphasised the overlap between football and her artistic themes of colour, diversity and rhythm, while Cristina said her Belo Horizonte illustrations were designed to tell a story of dreams fulfilled, particularly for girls aspiring to become professional players.

FIFA President Gianni Infantino described the tournament as a historic moment, noting that “Brazil lives and breathes football,” while national icon Marta said the country is ready to host the world with “pride, emotion and belief,” inspiring a new generation of heroes.

Following the brand launch and the opening of the tournament’s offices in Rio, attention now turns to the next major milestone: the announcement of the match schedule, which will reveal which games will be hosted by each of the eight Host Cities.

Meanwhile, multimedia assets featuring the Host City artworks are available for editorial use via the FIFA Digital Hub, and fans can register their interest in tickets through FIFA.com as the countdown to Brazil 2027 gathers momentum.

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