Boston Beer CMO exits as hard seltzer decline hammers growth

Boston Beer Company’s chief marketing officer, Lesya Lysyj, will be leaving after seven years at the helm of brands that have struggled to regain momentum in a rapidly shifting beverage market. Lysyj will step down on 6 March, though she’ll stick around as an adviser through September. The company filed the paperwork with the SEC […] The post Boston Beer CMO exits as hard seltzer decline hammers growth appeared first on Marketing Edge Magazine.

  Business   Feb 12, 2026   0   19  Add to Reading List
Boston Beer CMO exits as hard seltzer decline hammers growth

Boston Beer Company’s chief marketing officer, Lesya Lysyj, will be leaving after seven years at the helm of brands that have struggled to regain momentum in a rapidly shifting beverage market. Lysyj will step down on 6 March, though she’ll stick around as an adviser through September. The company filed the paperwork with the SEC […]

The post Boston Beer CMO exits as hard seltzer decline hammers growth appeared first on Marketing Edge Magazine.

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