Apple Launches New MagSafe Phone Grip Designed for Accessibility

Apple Launches New MagSafe Phone Grip Designed for Accessibility

Apple has introduced a new MagSafe accessory created with accessibility at its core. The Hikawa Phone Grip & Stand, designed by artist and designer Bailey Hikawa, is now available as a limited-edition product on the Apple Store. The $69.95 grip aims to make holding and using an iPhone easier for people with different levels of muscle strength, dexterity, and hand control.

A Grip Designed With Accessibility From the Start

Unlike most phone grips that focus mainly on style or convenience, this one was built “from the ground up” with accessibility in mind. Apple says the design was shaped by direct input from people with disabilities who experience challenges holding a phone securely for long periods.

The result is a grip that provides better stability, requires less effort, and supports multiple ways of holding the iPhone, whether the user prefers a firm hold or a lighter touch.

Bailey Hikawa also notes that while the grip won’t meet every accessibility need, it aims to make daily phone use much easier and more comfortable for many users.

Soft, Flexible, and Available in Multiple Colors

The grip is made from soft-touch silicone, making it both comfortable to hold and easy to adjust. It attaches magnetically to any MagSafe-compatible iPhone and doubles as a horizontal or vertical stand, which is great for video calls, watching content, or hands-free use.

Apple offers the accessory in two finishes: Brat green and speckled stone while Hikawa’s own store features two additional options: blue and swirly blurple.

A Collaboration Rooted in Creative Design

Bailey Hikawa is known for her creative and structural phone case designs. Her LA-based studio produces unique, chunky cases and even decorative home items like toilet seats.

Speaking to Elle Decor, Hikawa said the redesign experience was emotional in the best way:
“There’s this joy that I feel when somebody says that this is helpful… that they can’t believe they’ve never experienced this.”

She sees the partnership with Apple as the beginning of a wider range of products built to support diverse bodies and abilities.

Celebrating 40 Years of Accessibility at Apple

This new MagSafe grip also marks a milestone—40 years of Apple’s work in accessibility. It’s part of a broader push to highlight products that make devices easier to use for everyone, including users with disabilities.

It also follows another recent collaboration with Japanese designer Issey Miyake, who partnered with Apple to create a knitted crossbody iPhone case. Together, these partnerships show Apple’s growing interest in functional, design-focused accessories.

TechCity