Al-Hilal tops Middle East football brands as Saudi clubs ride star power 

JEDDAH: Saudi football club Al-Hilal has been ranked the Middle East’s strongest brand, as the Kingdom’s “big four” teams gain international recognition on the back of high-profile signings, according to Brand Finance.  The Riyadh-based club earned a Brand Strength Index score of 80.8 out of 100 and an “AAA-” rating, topping regional peers. Al-Ittihad scored 76.8, Al-Nassr 75.6, and Al-Ahli 72.7, the London-based consultancy said in its annual rankings. 

  News   Aug 17, 2025   0   1  Add to Reading List
Al-Hilal tops Middle East football brands as Saudi clubs ride star power 
JEDDAH: Saudi football club Al-Hilal has been ranked the Middle East’s strongest brand, as the Kingdom’s “big four” teams gain international recognition on the back of high-profile signings, according to Brand Finance.  The Riyadh-based club earned a Brand Strength Index score of 80.8 out of 100 and an “AAA-” rating, topping regional peers. Al-Ittihad scored 76.8, Al-Nassr 75.6, and Al-Ahli 72.7, the London-based consultancy said in its annual rankings. 
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