Ad Buyers Rethink X Presence Following the Platform’s GARM Lawsuit

X is back to warring with advertisers, and advertisers are back to executing caution when engaging with the platform, buyers told ADWEEK. Two buy-side sources who have advertised on X this year said X's new lawsuit against the Global Alliance for Responsible Media, an advertising trade body, makes them reconsider future investment in the platform....

  Business   Aug 7, 2024   0   49  Add to Reading List
Ad Buyers Rethink X Presence Following the Platform’s GARM Lawsuit
X is back to warring with advertisers, and advertisers are back to executing caution when engaging with the platform, buyers told ADWEEK. Two buy-side sources who have advertised on X this year said X's new lawsuit against the Global Alliance for Responsible Media, an advertising trade body, makes them reconsider future investment in the platform....
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