8 POWERFUL QUOTES FROM THE BOOK "ZERO TO ONE"

1. Be an Optimist

While the path to success will undoubtedly be littered with failure and setbacks, you must always keep an optimistic mindset and focus on the future.

2. Focus on One Thing

The truly successful ones will put all of their effort behind one unique idea or business plan and throw all of their weight behind that effort.

3. Ignore the Common Wisdom

To be successful, to truly create a 1 from 0, you’ll need to think for yourself and come up with a new product or solution that people don’t already know that they need.

4. The 80/20 Rule

80% of your profits or yield will be produced by 20% of your customers or products.

This fact is also true for most of the other topics.

5. Learn How to Sell

If you aren’t already good at selling, become better. If you are good, become better anyway.

6. Invest Early

Maximizing retirement savings should be a key interest to any successful entrepreneur.

It will lead to greater dividends as you age and will generate wealth much more quickly than you might think.

7. Important Truth

“What important truth do very people agree with you on?” 

Your answer to it may reveal a potential pathway for your efforts or future business.

8. There’s No Formula

There’s no winning formula to success.

Instead, consistent success is normally found in people who constantly push themselves.