2025 Kentucky Derby: How the 151-Year-Old Sporting Event and Its Partners Attracted Younger Fans

This year's Run for the Roses included an expanded partnership with Ford, along with efforts to lure in more Gen Z attendees.

  Events & Socials   May 8, 2025   0   2  Add to Reading List
2025 Kentucky Derby: How the 151-Year-Old Sporting Event and Its Partners Attracted Younger Fans






This year's Run for the Roses included an expanded partnership with Ford, along with efforts to lure in more Gen Z attendees.
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