YouTube Takes MIPCOM: EMEA Chief Pedro Pina and BBC Studios’ Jasmine Dawson Say It’s All About “Feeding Fandom”

"Putting our audience obsession at the heart of everything we do is what makes our business work now," said Dawson, who added that BBC Studios now has content creators holding executive positions.

YouTube Takes MIPCOM: EMEA Chief Pedro Pina and BBC Studios’ Jasmine Dawson Say It’s All About “Feeding Fandom”
"Putting our audience obsession at the heart of everything we do is what makes our business work now," said Dawson, who added that BBC Studios now has content creators holding executive positions.

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